So when there were glimpses of the viral trend at Amsterdam Fashion Week, a showcase of local talent in the Netherlands' capital, I asked designer Ninamounah if she'd been seeing all the Twitter threads, robust op-eds and hilarious memes surrounding Yeehaw. But that response to her fall 2019 show was much too surface (and perhaps testament to my unhealthy amounts of screen time). "It's more about taming and breaking the animal," she said of her collection, "and that's what cowboys represent in the Wild Wild West. They have such a close relationship with their horse, but they have to break it until they can have it between their legs.''
